Many business owners spend a lot of time and money on the signage and logo that define their brand. And why not? Your brand is a critical component of your business and the look that people come to identify with you and your product. But once you perfect the logo and install the perfect sign, the job is not quite finished.
Making sure the public can actually see the sign is the final step and one that requires thoughtful and appropriate exterior lighting. Our friends at Russell Automotive recently updated their logo and installed a new sign on their building in Apopka, Florida, just north of Orlando.Read More
As the owner of the wildly successful LuLu’s Sunset Grill, Lucy Buffett — an exceptional cook, thoughtful philanthropist, savvy business woman, and Crazy Sista to Jimmy – turned her sights on creating a new establishment that offers a twist on typical Gulf Coast cuisine. The rustic yet refined Lucy B Goode Coastal Café, which overlooks Homeport Marina in Gulf Shores, Alabama, opened last August to rave reviews.Read More
After 26 years of serving fine Italian food and wine in downtown Eugene, Oregon, the Ambrosia Restaurant was ready for a face lift. Owner Armen Kevrekian put art directors Elissa Kevrekian and Ray Burnham to the task in collaboration with the folks at Factory North, a branding studio in Portland. Their goal — a new and updated look but one that still fit in with their established historic neighborhood.Read More
Any professional will tell you that repeat clients are often the best. A relationship has been established, personal nuances ironed out, and it’s like old friends getting together to discuss a new project. Krister Lile, owner of Plank Island Studio in Aberdeen, Washington, was thrilled to hear from his friends at the West Coast Hearing Clinic when the need arose for some commercial sign lighting at their new location.
“We overhauled the public portion of their home a few years ago and when they began exploring a new location, they brought us in to make everything work in terms of design,” Krister says. The project is a back alleyway where the owners and staff park and where HVAC and garbage service take place. The clients wanted everyone to feel safe coming and going plus they wanted the alley to look as pulled together as the rest of the property.
“You can see this particular face of the building for blocks so the alley was just as important to them in terms of aesthetics and character as the rest of the building,” Krister explains. “We needed a look for the sign lighting that was professional and commercial while comfortable and welcoming but not residential.”
“It was a matter of getting the perfect evenness of light on the sign with just enough glow around and reflecting off the sign into the parking area without seeing any hot spots,” Krister says. “We installed a threesome over the sign then mirrored that at the other end of the building where they work more as wall washers than actually lighting a sign.”
Over the door, Krister chose an Original™ Gooseneck Light which, as he says, was a no-brainer. He chose a 14″ shade in the same Bronze finish as the Emblem Shades.
“It’s the perfect look. Simple round and broad light distribution going downward, and, from a distance, provides a more interesting rhythm of nighttime light in terms of the whole composition,” he notes, adding that he chose Bronze because it was dark enough that the fixtures look very solid without having to use black fixtures.
“I think the clients love not thinking about the fixtures,” Krister says. “It’s almost obvious — like they have always been there. Light is everywhere it should be and nowhere it shouldn’t.”
Photos courtesy of Plank Island StudioRead More
Designers love to push the envelope sometimes and take risks with interior decorating. For this kitchen renovation in Decatur, Georgia, the client couldn’t be happier with the creative work of Julie Holloway and Anisa Darnell of Milk and Honey Home. In a bold move, the duo chose some classic angle shades for over the kitchen sink. “We know they are typically used for outdoor sign lighting, but we just love the old vintage feel they give,” explains Anisa. “We needed a sconce that would have a long enough arm to stick out past the shelf over the window and reflect back onto the collection of dishes. And the angle shade did just that! It was a risk worth taking!”Read More
In Western Australia on the scenic shores of the Indian Ocean, the city of Perth has long been influenced by the shipping industry. When Mike Darvill & his team at SMA Design began to create a new eatery located in this historic city, they called on the influences of the sea.
“We wanted to create a shipping dock setting crossed with old factory styling,” says Mike Darvill, associate director with SMA Design. “We wanted patrons to feel like they could be waiting for a ship to dock, ready to unload cargo.” The Cutting Board is located in a new, mixed-use building and features slow-cooked meats, burgers, breakfast, and coffees. To highlight this new restaurant, the SMA team, along with their builder - Pinnacle Commercial Interiors, chose a variety of lighting fixtures.Read More