When Alisha Newman meets with a client, her job is to listen. As the owner and design director of IBD Studio in Scottsdale, Arizona, Alisha wants to hear more than what paint colors or fabrics a person likes. She wants to know about their lifestyle, what they like to do, where they travel, and how they use the spaces in their home.
“It’s my job as a designer to understand who my client really is and interpret that into a design,” Alisha says. “I’m not there to just sell items to fill a room.” One of Alisha’s most recent clients wanted a parent-friendly playroom and, in her initial conversations, Alisha discovered that they are... Read More
The devil is in the details.
Business owners can certainly relate to that statement as there are countless details in starting and running a successful business. Commercial lighting may seem like a no-brainer, but a good eye for design (either your own or a professional’s) and easy-to-customize Angle Shade Sign Lighting can create the finishing touch that will help set your business apart from the competition.
Angle shade lighting is a great choice for commercial venues because of its versatility. Styled after gas station lights of the early 20th century and an obvious choice for exterior signs, these fixtures can also be used to highlight landscaping,... Read More
Rolling down the highways through the heart of the Kentucky bluegrass country, you are sure to spot an abundance of barns. Barns of all shapes and sizes dot the hillsides and farms where cattle, crops, and, yes, horses are tended each day.
If you’re lucky enough, you might spy a barn like David’s which sports a beautiful barn quilt painted on the side. The painting of quilts on barns began as a kind of grassroots, community art movement and there are thousands of these paintings all over the country. A website dedicated to the Barn Quilt Trails notes that there are about 800 barn quilts in Kentucky alone.
David lives in Danville and had the quilt painted... Read More
So after browsing every website in cyberspace, reading your favorite designer’s blog, and wandering the aisles of your local stores, you finally found the perfect gooseneck light. Perhaps it’s a deep bowl gooseneck barn light, like our Wesco Gooseneck Light, that will bring a touch of modern styling to your space with a hint of the classic gas station lights of old. Or maybe a wide, shallow bowl shade that spreads the light evenly over a doorway.
No matter what shade you buy, choosing the best style of gooseneck arm for your fixture is just as critical. The humble gooseneck arm — sometimes overlooked, but a vital part of both the form and... Read More
We love it when customers think outside the box when it comes to their lighting choices. While we offer a wide range of sizes, finish colors, and other options for customizing our American made lighting, some customers create a fresh, new look by choosing a style of light that is a departure from the norm.
Angle shade lights, for example, are a perfect choice for commercial lighting needs such as illuminating signs, landscape details, doorways, and building façades.
Our friends at Nickelfish, in Mendham, New Jersey, recently updated their exterior signage and chose the Frontier Angle Shade to highlight their new black, sandblasted signs. The angled lights provide just... Read More
Many business owners spend a lot of time and money on the signage and logo that define their brand. And why not? Your brand is a critical component of your business and the look that people come to identify with you and your product. But once you perfect the logo and install the perfect sign, the job is not quite finished.
Making sure the public can actually see the sign is the final step and one that requires thoughtful and appropriate exterior lighting. Our friends at Russell Automotive recently updated their logo and installed a new sign on their building in Apopka, Florida, just north of Orlando.
“We have been in business for 33 years and in this location for... Read More