Many business owners spend a lot of time and money on the signage and logo that define their brand. And why not? Your brand is a critical component of your business and the look that people come to identify with you and your product. But once you perfect the logo and install the perfect sign, the job is not quite finished.
Making sure the public can actually see the sign is the final step and one that requires thoughtful and appropriate exterior lighting. Our friends at Russell Automotive recently updated their logo and installed a new sign on their building in Apopka, Florida, just north of Orlando.Read More
Any professional will tell you that repeat clients are often the best. A relationship has been established, personal nuances ironed out, and it’s like old friends getting together to discuss a new project. Krister Lile, owner of Plank Island Studio in Aberdeen, Washington, was thrilled to hear from his friends at the West Coast Hearing Clinic when the need arose for some commercial sign lighting at their new location.
“We overhauled the public portion of their home a few years ago and when they began exploring a new location, they brought us in to make everything work in terms of design,” Krister says. The project is a back alleyway where the owners and staff park and where HVAC and garbage service take place. The clients wanted everyone to feel safe coming and going plus they wanted the alley to look as pulled together as the rest of the property.
“You can see this particular face of the building for blocks so the alley was just as important to them in terms of aesthetics and character as the rest of the building,” Krister explains. “We needed a look for the sign lighting that was professional and commercial while comfortable and welcoming but not residential.”
“It was a matter of getting the perfect evenness of light on the sign with just enough glow around and reflecting off the sign into the parking area without seeing any hot spots,” Krister says. “We installed a threesome over the sign then mirrored that at the other end of the building where they work more as wall washers than actually lighting a sign.”
Over the door, Krister chose an Original™ Gooseneck Light which, as he says, was a no-brainer. He chose a 14″ shade in the same Bronze finish as the Emblem Shades.
“It’s the perfect look. Simple round and broad light distribution going downward, and, from a distance, provides a more interesting rhythm of nighttime light in terms of the whole composition,” he notes, adding that he chose Bronze because it was dark enough that the fixtures look very solid without having to use black fixtures.
“I think the clients love not thinking about the fixtures,” Krister says. “It’s almost obvious — like they have always been there. Light is everywhere it should be and nowhere it shouldn’t.”
Photos courtesy of Plank Island StudioRead More
When we first visited Nickelfish back in a February 2012 post, this interactive design and marketing company in Mendham, New Jersey, had just finished renovating their office space with our Outback Gooseneck Lights and Outback Pendants. Located in the Thomas Wolfe House, the office is in the Mendham Historic Business District and looks very much as it did in the 1930s when barn lights were first being manufactured. Today, Nickelfish has expanded their operations into the building next door, explains Kelly Mills, office manager for Nickelfish.Read More
School is out, time to shop! If you’re a business owner, it’s time to consider your store or restaurant’s presentation. Will your shop window draw a crowd, or do guests simply walk on by?
This Style Me Sunday we’re offering some tips that will add curb appeal that is sure to attract consumers. From spot lighting to product display, we want to help you spruce up that space to create an eye-catching window showcase!
If you listen closely, you can hear the sound of a movement gaining steam. Whereas for many years, the price of goods reigned supreme, consumers are beginning to realize that it’s often better to pay for quality and service rather than simply buy cheap and get what you pay for. Barn Light Electric certainly understands this approach and so does the Red Oxx Manufacturing company in Billings, Montana. Their success story is a classic one wherein they care deeply about old world craftsmanship, not simply churning out products. If their name sounds familiar, we first visited Red Oxx last fall in a post where we described a remodeling project in one of their facilities.Read More