Jael’s blood runs deep brown. Chocolate brown in fact.
Along with husband Dan, Jael’s passion is everything chocolate. As owners of the French Broad Chocolate Lounge in Asheville, North Carolina, the couple have created a dessert restaurant that’s not only a local favorite but also a destination for tourists eager to find out why a line forms on the sidewalk outside the door every day. Their success came not without growing pains. After repeated visits from the fire marshall concerned about the crowds packing the lounge, Dan and Jael sought out new space.
And while Jael may know chocolate, choosing the right lighting for the new location was... Read More
Halloween may have brought out the ghosts and goblins but it also brought out a crowd in Atlanta for the opening of Gusto! Wood Fire Grill. Located in the Brookwood neighborhood and owned by former NFL quarterback Nate Hybl, the new eatery offers a fast-casual dining experience in a bright, industrial setting.
Teaming up to create the perfect mood for the new space were Lindsay Denman Brand Creative, a boutique Atlanta-based branding agency, and PSG Construction.
“We wanted to create a light, casual, industrial look that would provide an in-town, city vibe,” says Lindsay, “We wanted to telegraph an affordable, everyday restaurant. It was... Read More
The devil is in the details.
Business owners can certainly relate to that statement as there are countless details in starting and running a successful business. Commercial lighting may seem like a no-brainer, but a good eye for design (either your own or a professional’s) and easy-to-customize Angle Shade Sign Lighting can create the finishing touch that will help set your business apart from the competition.
Angle shade lighting is a great choice for commercial venues because of its versatility. Styled after gas station lights of the early 20th century and an obvious choice for exterior signs, these fixtures can also be used to highlight landscaping,... Read More
In the northern reaches of Quebec, Canada, winters can get pretty brutal. At least by our sunny Florida standards! Our friends at Seulement Camion (that’s “trucks only” for non-native speakers) recently opened their new business in La Sarre and needed lights that could not only withstand the environment, but would provide a welcoming atmosphere to truck-buying customers.
The new space uses plenty of rustic elements throughout such as reclaimed barn wood walls, inviting leather chairs, and an earthy palette of browns and grays brightened with barn red accents. Industrial lighting in the form of gooseneck lights, warehouse shade pendants, and... Read More
With the explosion of craft breweries all over the country, more and more people are enjoying the never-ending menus of full-flavored brews and are seeking out new venues where they can enjoy them. When Brian Smith, partner at Studio Tack, a design firm in Brooklyn, heard that master brewer Sam Calagione wanted to open a beer-themed getaway, he jumped at the opportunity to be part of its creation. We talked with Brian about the recent opening of the Dogfish Inn located just off Rehoboth Beach in Delaware.
Q: This was a complete overhaul of an old motel. What was it like before the renovation?
A: It had that old, nostalgic American motel vibe. Maybe too much... Read More
Jeri Cerutti describes herself as “a one-woman shop focusing on world design domination one room at a time.” Working out of the Greater Boston area, Jeri offers interior consulting and one-day redecorating services through Simply Sophisticated Spaces to a variety of clients. Occasionally, a larger project comes her way which was the case when she met Reuben and Cynde Smith.
“Reuben had his eye on a former truck maintenance facility to become the home for his Tumblehome Boatshop,” Jeri says. Reuben grew up in the boatbuilding business, working alongside his father and uncle, learning the time-honored craft of building and restoring wooden boats.... Read More